brainstorming technique
Brainstorming is an idea-generating approach that is used to find problems, cause of problems of variation, ways to prevent problems, solutions to problems, or ways to implement these solutions. It can be viewed as a meeting in which those in attendance are encouraged to think of as many ideas as possible. Brainstorming is defined as a method to practice to conference technique by which a group attempts to find deferent concepts for a specific need by gathering or collecting all the ideas spontaneously contributed by its member.
brainstorming technique
The more ideas, the higher the quantity of the desired product.
Brainstorming has many applications but its uses for product development and process management are listed below:
brainstorming technique
i. New product development- obtaining ideas for new products and improving existing products.
ii. Advertising- developing ideas for advertising campaigns.
iii. Problem-solving- issues, root causes, alternative solutions, impact analysis, and evaluation.
iv. Process management- finding ways of improving business and production processes.
v.Project management- identifying client objectives, risks, deliverables, work packages, resources, roles and responsibilities, tasks, and issues.
vi. Team building- generates sharing and discussion of ideas while simulating participants to think and create ideas.
vii. Business planning- develop and improve the product idea.
brainstorming technique
The following are the member of the brainstorming session:
1)Designer
2)Engineers
3)Executives
4)Marketing Experts
5)Psychology experts etc.
Techniques in use for brainstorming are:
- Creative techniques
- Osborn's Brainstorming technique
- Philips 66 Buzz session technique
- Crawford slip writing technique
- brainstorming technique
Advantages of brainstorming technique are:
1.It is possible to refine the ideas of different people for a better solution to the problem.
2.It allows people to use maximum creativity to find solutions.
3.It increase harmony among people in reaching to a feasible solution.
4.The person participating may not be highly qualified or a consultant but may find a solution.
5.This method is easy to understand and not a complicated technique.
6.Generated ideas and solutions may be used elsewhere also.
Disadvantages of brainstorming technique are:
1.Some dump ideas may also be accepted for evaluation.
2.Overlapping of ideas is possible.
3.Some emotional and environmental mental blocks are possible e.g. unease with chaos, fear of criticism, and perpetuation of incorrect assumptions.
Some points to keep in mind during brainstorming technique session are:
1.No criticism of ideas during the session: One way to prevent the criticism is to disallow discussion during the session, present the ideas in brief and in short format.
2.Wild, Silly and Crazy ideas are welcome. Such ideas may help others to generate solid ideas or help for a fun and humorous environment.
3.Generate as many ideas as possible. One way to do so is to appoint a facilitator who will keep rotating the turns without allowing break time. Keep the competitive spirit alive. Some people produce more ideas when competing with others in a group.
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